Focus Group Plan

Our focus group took place on 19^th April, where we asked 10 people to attend, however, some weren’t able to take part. It took the following structure:

Once seated, Martelle will introduce the focus group, by explaining what will be happening and what they can expect from the focus group.

Questionnaires are then handed out after watching the trailer for the first time.  After completing this we will ask them to watch it a second time. Dom will then lead the open discussion.

Open questions for trailer

1. What influence do you think the neighbour had on the trailer?

2. What do you feel towards the main character?

We then explain how we will show them both our film posters and magazine covers, where we will ask them some questions on each.  Alex will lead those for the posters and I will follow with the magazines.

Open questions for poster

1.Which main image do you feel stands out the most?

2.Does the poster relate to the film?

3.Are there any improvements you think could be made to the posters?

Open questions for magazine

1. Which main image do you think is most effective?

2. Which name of the magazine do you think is most effective?  What do you think it suggests?

3. Would you buy the magazine?

4. Which do you think is most successful in promoting the film? Overall, which do you think is best?

5. Are there any improvements you think could be made?

After asking if there are any questions or any more comments, Martelle will round it up by thanking them all for coming.